Billboards are typically rented in 4-week intervals called "flights". Below is an outline of recommended term lengths based on various campaign objectives.
Campaign Goal |
Minimum Suggested |
Generate new customers / promote brand |
6 months (24-week flight) |
Direct customers to your physical location |
12 months (48-week flight) |
Promote an event |
1 month (4-week flight) |
Endorse political candidate / political message |
3 months (12-week flight) |
Display personal message |
1 month (4-week flight) |